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CMG's Color Forecast for 2002
Accorrding to the CMG experts nature will be a major
influence on color choice in the coming year, reflecting consumers' desire
to balance technology with sensory experience.
Blue will maintain its position as the most important color of the decade,
manifesting itself during the coming moths in aquatic and botanical blues
and chameleon-like blue greens that cross color families. Yellows and
greens with organic qualities of fruits, vegetables, and grains will be
best used as accent and background colors. Another important color trend
will be in texture. Wood grain, in particular, will be important as special
effect that adds dimension and perceived value.
The image below shows the colors and their CMYK values.
Consumer Colors Current Forecast
Rosa Roja: A multicultural,
nonsynthetic red with a strong Latin influence. A romantic red that comes
alive for both men and women.
Langostino: Bridges
orange, pink, and red; yet it's softened and veiled.
Tiger Lily: A complex
and multidimentional orange combining the vibrant florals of nature with
the satisfying glow of a quite fire.
Tangy: A
natural, yet clear orange.
Eureka: A cool yellow
drawing its influences from Morocco and Vietnam. It's strong, yet provides
an energized contentment.
Pineapple: A pale
yellow with organic overtones. It's almost a neutral, but it maintains
its color placement through a sense of light.
Lemoncello: The
hybrid of natue and technology. A sophisticated yellow with a calming
green influence.
Gingko: The
green of dried grasslands, bridging the fresh excitement of mustard greens
with the relaxing feel of forest mosses.
Mesa Verde: The
return of true green, heralding a move away from recent lime-greens. Strongly
influenced by an undertone of blue.
Oxygen: A
blue sky as seen through glass block. A breath of fresh air representing
a silver influence on aquatic blues.
Blue Bayou: The
shift of classic navy toward an updated technoversion of blue with a metallic,
water sheen.
Essence of Lilac: An
extreme, pale botanical blue with a hint of lilac.
Moon Shadow: A
hueful neutral that allows other colors to retain their individual appeal.
Chocolate Raisin: A
blend of brown into black with a strong horticultural influence.
Sycamore: The
evolution of a classic neutral brown. It is complex, captivating, and
elegant in its richness.
The information above has been taken from Dynamic Graphics magazine volume
6 number 6.
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