Color
1
2


CMG's Color Forecast for 2002

Accorrding to the CMG experts nature will be a major influence on color choice in the coming year, reflecting consumers' desire to balance technology with sensory experience.
Blue will maintain its position as the most important color of the decade, manifesting itself during the coming moths in aquatic and botanical blues and chameleon-like blue greens that cross color families. Yellows and greens with organic qualities of fruits, vegetables, and grains will be best used as accent and background colors. Another important color trend will be in texture. Wood grain, in particular, will be important as special effect that adds dimension and perceived value.

The image below shows the colors and their CMYK values.

 
 
 
 
 
 
 
   

Consumer Colors Current Forecast

Rosa Roja: A multicultural, nonsynthetic red with a strong Latin influence. A romantic red that comes alive for both men and women.

Langostino: Bridges orange, pink, and red; yet it's softened and veiled.

Tiger Lily: A complex and multidimentional orange combining the vibrant florals of nature with the satisfying glow of a quite fire.
Tangy: A natural, yet clear orange.
Eureka: A cool yellow drawing its influences from Morocco and Vietnam. It's strong, yet provides an energized contentment.
Pineapple: A pale yellow with organic overtones. It's almost a neutral, but it maintains its color placement through a sense of light.
Lemoncello: The hybrid of natue and technology. A sophisticated yellow with a calming green influence.
Gingko: The green of dried grasslands, bridging the fresh excitement of mustard greens with the relaxing feel of forest mosses.
Mesa Verde: The return of true green, heralding a move away from recent lime-greens. Strongly influenced by an undertone of blue.
Oxygen: A blue sky as seen through glass block. A breath of fresh air representing a silver influence on aquatic blues.
Blue Bayou: The shift of classic navy toward an updated technoversion of blue with a metallic, water sheen.
Essence of Lilac: An extreme, pale botanical blue with a hint of lilac.
Moon Shadow: A hueful neutral that allows other colors to retain their individual appeal.
Chocolate Raisin: A blend of brown into black with a strong horticultural influence.
Sycamore: The evolution of a classic neutral brown. It is complex, captivating, and elegant in its richness.


The information above has been taken from Dynamic Graphics magazine volume 6 number 6.

 


Webmaster:
sherry_montoya@westvalley.edu
Last updated 25 February 2002
©Copyrighted 2002. All Rights Reserved.


Trademarks Books Links home student profile wvdg