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In general JPEG format is used for optimizing photograph. You can use JPEG to change the quality, smoothness and sharpness of an image. JPEGs optimize by throwing away information. With JPEGs you can have certain areas compressed differently than the rest of the image by using a "Selective JPEG Mask". How to use selective JPEG mask:
The image below shows the area which has been selected and save selection as JPEG mask.
The image below is the dialog box you see when clicking on the optimize button.
The Result
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